American Girl, a popular doll company, joined forces with girls' rights organization Girls, Inc. to launch the "I Can" campaign. American Girl is selling these bracelets and asking girls to take the "I Can" Promise:
I can be myself, follow my dreams, and always do my best. I can reach for the stars, lend a hand to others, and be a good friend. I can make a difference! I promise to try.
Apparently these are the very dangerous messages and the American Family Association has started a petition to stop the campaign because Girls, Inc. is "a pro-abortion, pro-lesbian advocacy group."